Turning 40 is a milestone, and your skin certainly notices. If you’ve wondered why fine lines seem more pronounced, why breakouts stick around longer, or why that dewy glow of youth is harder to achieve, you’re not alone. Here’s what happens to your skin after 40—and how to support it with the right routine.
1. Less Collagen, Less Bounce
Collagen, the protein that gives skin its firmness and elasticity, begins to decline by about 1% per year after age 30. By 40, you’re seeing noticeable dips in plumpness and resilience. What to do?
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Boost Collagen Production: Look for ingredients like peptides and Vitamin C. Our Hydraluxe Vitamin C Mask infuses your skin with a potent antioxidant cocktail that stimulates collagen synthesis, helping restore a supple texture.
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Protect What You Have: You need the Vitamin D and good vibes that come from being in the sun, but you don't need a sunburn. With the controversial ingredients found in many sunscreens, we recommend finding a balance between time in the sun and shade. This helps prevents further collagen breakdown from UV exposure.
2. Slower Cell Turnover, Duller Complexion
Your skin’s natural renewal cycle slows from about 28 days to 35–45 days. That sluggish turnover can leave dead cells lingering on the surface, resulting in a dull, uneven tone. To revitalize:
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Exfoliate Gently: Swap harsh scrubs for our Magnolia Jojoba Brightening Face Scrub. Its smooth jojoba beads buff away dead cells without irritation, revealing fresh, radiant skin.
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Hydrating Toner: Post-cleanse, our Rose Aloe Hydrating Toner sweeps away trace impurities and rebalances pH, prepping skin for serums and creams.
3. Increased Dryness, More Thirsty Skin
As oil production slows with age, moisture evaporates faster, leading to tightness and flaky patches. Combat dryness by:
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Layering Hydration: Start with toner, follow with the Magnolia Facial Serum for deep nourishment, then seal with the Gentle Radiance Daily Moisturizer or Magnolia Silk Hydraluxe Crème to lock in hydration all day.
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Weekly Masking: Incorporate the Vitamin C Mask once or twice a week to deliver an intensive moisture boost and antioxidant protection.
Building Your 40+ Routine
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Cleanse gently with a hydrating formula.
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Tone to balance and soothe.
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Serum to target collagen and moisture.
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Moisturize richly to reinforce your barrier.
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Protect daily with SPF.
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Exfoliate weekly for brightness.
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Mask weekly for a hydration and collagen surge.
Your skin evolves—and that’s a beautiful, natural process. With the right blend of Magnolia Skin Essentials products, you can embrace each decade with confidence, strength, and a radiant glow.
